Five More Things You Can Do Right Now to Build Platform

1. Learn how to optimize your site for search engines. Remember those keywords we were just talking about. Well, there are lots of cool tricks you can do with them that help boost your attractiveness to search engines, who will deliver almost 80% of your traffic, according to experts. For one thing, forget splashy banners and try text ads with a few keywords inserted into your home page (basically just a box with text in it.) Plant 6 or 7 key phrases throughout the copy … three times appears to be a magic number. Then be sure to create a site map of your website, and put the link down in the footer. On the site map, give keyword-imbedded descriptions of each link on your site. SE's love that!

2. Create free articles and learn where to submit them. One of the really great things about the Web is that you can write an article, and shoot it out there to thousands and thousands of readers in a matter of a few hours. Be sure to include an optimized 'bio box' at the end which includes your name and URL, but also bold, hyperlinked keywords that can attract search engine attention. When you order my ebook, Get Known Now; How to Build Your Platform as a Self Help Expert, you get a bonus of several databases including a list of more than 90 article banks, syndicators, and distribution sites to submit your article to.

3. Create a media kit. This is a two-pocket envelope with a fast, easy to read précis of just who you are, what publicity you've already gotten, and why the media should know about you. Include press releases, reviews, tip sheets, bios, site or product write ups, any press mentions, and your head shot.

4. Book some free talks and workshops. Nothing connects with an audience like a little piece of you. Appearing live is not only a chance to make a more forceful impression on your audience, it's a great reason to attract local media …and rack up clippings for your media kit and reel. (See below.) Start small with local venues like the Kiwanis Club or Business & Professional Women's Associate

5. Start a blog. Just like this one! Once you’ve got a brand in place and a sense of your niche and market, set up a blog. Use it to define your voice, get clear on your offer, and learn more about your market. They come with way more search engine optimization already built in. In fact – you can learn all about why blogs are the best way to create best selling products in a free teleclass I did with Andy Wibbels. Blog on!

This is just the tip of the iceberg when it comes to building your platform and getting known in the world. For more information on doing what it takes to become famous in your field, check out my site at www.getknownnow.com