Diagram of a Passionate Dream Business, Part II

Back to Kelly and Karen's Kindred Spirit in Key West (see last post) ….

The instant healing I felt in their store comes from what I think of as "the essence". It's an immutable standard for your work that comes from pure passion - and it takes lots of joyful, effortless work. And the minute you get around a place or a person or even a service that's really passionate and hooked into 'the essence' you can sense it immediately.

Working  under the aegis of 'the essence' isn't easy of course. In stead, it's an experience in being driven.

When I met Karen and Kelly, they were coming off of weeks of 12-hour days putting the finishing touches on their store and holding their first event. It's this slightly insane, but critically important vision you get that pushes you forward, and forward, and forward, until you do create exactly what you want.

And please note that such work is not just a string of non-stop, blissed-out moments of creative bliss. There are many moments when you want to go home and go to bed. There are just as many when you lie awake worrying.

Still, there is something sacred and holy that pushes you forward, whether it be the 'essence' or your own hands-on interpretation of God. And you'll always be happy at the end of your life, that you went down that particular road … even if the results aren't exactly what you expect.

So back to my book talk at Kindred Spirit. It was easily the highlight of my 15-city tour that veered wildly from incredibly crowded, excited events that were great for selling books … to two people napping in the back while I tried to drag in browsers in Barnes & Noble's.
Not surprisingly, all of Key West turned out for my talk at Kindred Spirit; the event was electric! All, I say, because people wanted that healing at the heart of Karen and Kelly's hard work. We all simply wanted to be there and tell our friends about it.

May be you as moved as I've been by the healing work of all creators, great, small, famous and unknown, who are driven by nothing more than their desire to deliver what they feel. And may you discover the same within yourself.

Know a business, person, or service that conveys the essence'?

Visit the Kindred Spirit Website.

Tags: set up your own business, run a retail business, follow your bliss