OK, so you know how I'm always harping about how you have to be unique in the marketplace and stand for a solution that no one else is providing? Frankly that's the very best way to not only attract media, particularly major media, but also to reach your largest audience.

Here is a BEAUTIFUL example of just what I mean.

A former platform coaching student from one of my Get Known Now groups has had a serious media breakthrough. Sandra Ghalinger is a breast cancer survivor who has carved out an excellent niche for herself combining the unlikely elements of breast cancer and humor. And her idea is so powerful, and so needed, that the media's already pounding a path to her door before she's even got the blog up.

Sandra recently made the life-saving decision to have a double mastectomy at age 38, and so decided to have a 'Bon Voyage to my Boobies' party. A friend mentioned that the media would love it, and so she decided to test the notion by emailing the Providence Journal about it. They called within an hour and ran a front page story complete with pictures.

Here's the article.

While Sandra doesn't have a blog/site up yet, you can contact her if you're curious to learn more about her work via email. I've also volunteered to give her a bit of transparent coaching in my Expert Status ezine this week on just how to maximize that media moment without a website on the ready.  Sign up and we'll whap a copy to you right away!