How to Get a Literary Agent, Part I

If you’re interested in publishing a book and gaining a market presence and income from it, you’ll need a literary agent. They are the grease that keeps the oft-rusty wheels of publishing moving. Every day, they eat lunch or talk to editors and acquisition people in publishing houses all over the world, all the while pitching them on the new hot ‘properties’, as your manuscript will be called.

Generally speaking, you need an agent (though there are literary lawyers and others out there who would disagree with me.) I’ve had four agents, some fine, one useless, and one downright criminal (though eminently likeable.)

Here are some tips I can pass along that will help your search for this important part of your team. This first part focuses on what you need to have in hand before you contact the agent:

• Make sure you’re selling something marketable. It could be you’re the only person out there who wants to read about your Aunt Tillie’s days as a pickle packer. Before you approach an agent, find out what problem your book solves and who it will appeal to. Research similar titles on Amazon.com and look for gaps in the marketplace. Go to bookstores and see what’s hot (and what’s not.) What’s not is on the remainder shelf; what’s hot is placed up front and center, with massive piles of the book in sight. Give an agent a good reason UP FRONT to get excited (before they even read your mss)

• Make sure your book idea or manuscript is in top shape. There is no substitute for excellence… it helps! You’ve got to have an awesome concept, and an even better title.

• Make your book proposal as professional possible. (Book proposals are only for non-fiction books, those other than novels.) You’ll want to include a lot more than just what the book’s about. You’ll need to include any market research you’ve done on who’d buy the book, ideas for unusual places the books could be sold, or ways to tie it in with ‘special sales’ (that’s pub-speak for big wholesale orders) to certain industries, or connections with your workshops, speaking gigs, web site, etc.. You’ll also want to include an impressive bio, merchandising ideas, a sketch of the competitive marketplace and publicity ideas. (If this sounds daunting, worry not. See my blurb at the bottom.)

• Establish your credibility. If you’re writing fiction, let them know you’ve either had unique life experiences that will make your book especially interesting to the media. (If you’re writing about your white water rafting exploits, did you have a great experience related to this you could spin on air?) If you’re writing non-fiction, are you a PhD or do you have a masters, or lots of great professional experience? It’s tougher to sell a great book written by someone who’s got no credentials in the field to back them up … but it can be done.

• Hook up with a star. Can you get a celebrity endorsement, or a testimonial or foreword from a highly placed industry star? This will help an agent feel they can sell your work.

• Find the niche no one has explored. They’re out there, even in your chosen field. This is especially true for non-fiction, though niches apply to both genres. The best niche comes from your own passions and interests… what’s really You?

By the way, I have a 12-hour audio program that will steer you towards delivering a better self-help or non-fiction book proposal. If you come in with a piece that makes you look like you know what you’re doing … it’s A LOT easier to sell your book. Check out the Self Help Author’s Crash Course.